RJ Ross
Creative Director
Core Competencies
- Creative Strategy & Concept Development for Brand Campaigns
- Leadership of Cross-Functional & External Creative Teams
- Brand Stewardship & Development of Design Guidelines
- Art Direction for Video, Photography & Print Collateral
- UI/UX Fundamentals & Creative Alignment for Web Assets
- Expertise in Adobe Creative Cloud (AE, PR, PS, AI, ID)
- Motion Graphics, Branded Content & Broadcast-Style Storytelling
- Production Management & Vendor Coordination
- Performance Feedback & Career Development for Creative Teams
- Digital Asset Management Implementation & Oversight
- Asana, Figma, and Collaborative Workflow Tools
- Budget Management & Cost-Efficient Creative Delivery
Professional Experience
Capital One — Creative Director / Lead Multimedia Designer
2024 – Present
- Leading the creative vision and execution for internal marketing campaigns across Capital One Cafés and retail branches
- Guiding a multidisciplinary team in the production of video, digital, and experiential assets aligned to brand strategy
- Collaborating with senior stakeholders to champion creative innovation and storytelling that builds culture and drives engagement
Capital One — Principal Multimedia Designer
2023 – 2024
- Drove complex multimedia campaigns from concept through execution for enterprise-wide initiatives
- Directed high-impact video productions and cross-functional design projects that increased internal visibility
- Established creative best practices and mentored junior designers across teams
Capital One — Senior Multimedia Designer
2022 – 2023
- Designed and produced a wide range of content including motion graphics, animation, and live-action videos
- Partnered with internal clients to deliver compelling digital storytelling aligned to brand messaging
- Streamlined production workflows and introduced tools that improved turnaround time
EAB — Web Designer
2017 – 2021
- Designed and maintained internal websites and landing pages using responsive design principles
- Collaborated with developers and marketing teams to launch new digital initiatives
- Created branded assets and UI/UX elements for employee engagement platforms
Freelance Creative Director & Multimedia Designer
- Directed branding and web design for Aspire Mentorship, a nonprofit focused on cross-generational mentorship.
- Developed visual identities, pitch decks, and short-form videos for fitness and financial services brands.
- Produced ad concepts and production guides for 30-second TV spots, aligning with modern media strategies.
Education
Bachelor of Fine Arts in Graphic Design
Virginia Commonwealth University, Richmond, VA
Publications
- Diversity in Graphic Design – VCU's The Pulse
- View publication: Diversity in Graphic Design
References
Available upon request.